New York renters trade this advice constantly: get off the summer cycle. Some go as far as subletting for a few months purely to shift their lease to winter, on the theory that January landlords are desperate and July landlords are ordering champagne. The theory has always rested on vibes and one friend's anecdote, so we measured it. We reconstructed the listing history of 820,329 NYC apartments, 5.4 million dated events covering every time one of those apartments was listed, cut its price, or rented, and asked what actually changes across the calendar: what apartments cost, how many exist, how hard other renters are competing for them, and how much room there is to negotiate.
One method note before the numbers, because it is the difference between this report and a chart of averages. Median rents move across the year partly because different apartments list in different months: big family units flood the market in June, studios churn year-round. To strip that out, our headline measure uses only apartments rented at least twice, and compares each one against itself. Every seasonal claim here excludes 2020 and 2021, when the pandemic first emptied the city and then refilled it, because those two years distort any average they touch.
What the same apartment costs, by signing month
Price effect vs the year's average · 68,531 repeat-rented NYC apartments, leases signed 2022–2026
Fixed-effect estimate: each apartment compared only against itself across consecutive leases, with citywide rent growth removed. COVID-era leases excluded.
The curve is smooth and stubborn: rents peak in July and August, slide through fall, bottom out in December through February, then climb through spring. Peak to trough is 4.2 percentage points on the identical apartment. On the June 2026 citywide median one-bedroom ask of $3,800, that is about $160 a month, or $1,900 over a 12-month lease, for signing the same lease on the same apartment five months earlier or later. The same pattern held before the pandemic at 3.2 points, so the winter discount is not a post-COVID quirk. It has widened.
You can watch it happen in individual apartments. A two-bedroom at 140 Hope Street in Williamsburg rented for $4,595 in August 2023 and rented again in December 2025 for $4,270, a 7% drop across 28 months in which the borough's rents rose. A one-bedroom at 129 East 4th Street in the East Village went for $3,450 in July 2024 and $3,250 in December 2025. These are picked examples, and plenty of apartments moved the other way; the regression above is the measurement. But the direction they illustrate shows up in tens of thousands of pairs.
4.2%
cheaper in December than July, same apartment
2×
the odds of renting below ask in November vs May
53%
of new NYC leases start May through September
Yes, winter has less supply. Demand falls further.
The standard objection to winter hunting is that nothing is on the market. Half true. February brings 43% fewer new listings than July, so the flow of fresh inventory really does dry up. But leases signed fall even harder, to roughly half the August peak. The market does not shrink evenly; it shrinks in the renter's favor.
New listings and leases signed, by month
Index vs the average month · NYC, 2022–2024 averages
The gap between those two lines is what a renter feels as competition, and it compounds through a second mechanism: apartments sit longer in winter. Because listings linger, the standing stock you can actually browse never falls as far as the flow of new listings does. Winter's active inventory runs about 12% below the average month against winter's 24% shortfall in new listings, and summer's inventory about 14% above, so a January hunter browses about two-thirds of the selection a July hunter gets, not half. Meanwhile the number of leases signed per available apartment, the cleanest competition measure in our data, runs about 40% higher in summer than in winter. In July you are outbidding other applications. In December you are often the only one.
The four seasons of the NYC rental market
Averaging the year into "summer vs winter" hides the two most useful facts in this report: fall and winter are good for different reasons, and spring is worse than it looks.
| Season | Same-apartment price | Leases below ask |
|---|---|---|
| Winter Dec–Feb | −1.9% | 23% |
| Spring Mar–May | +0.2% | 17% |
| Summer Jun–Aug | +1.8% | 19% |
| Fall Sep–Nov | −0.1% | 29% |
2022–2024 averages. "Below ask" is the share of leases signed under the apartment's original asking rent; "still listed after 30 days" is the share of that season's new listings still on the market a month later. Inventory counts active listings mid-month.
Fall is negotiation season. Below-ask deals and stale listings peak in October and November, price cuts a beat earlier in September and October, while the same-apartment price effect is still only back to average. The mechanics: summer's leftover inventory is still on the market, demand has left for the year, and landlords holding September vacancies start doing arithmetic about carrying an empty unit to March. Three in ten October listings take at least one price cut before leaving the market, against fewer than one in five listed in April. What fall offers is not a cheap sticker; it is a motivated counterparty.
Winter is sticker-price season. Through December the leftover stock clears and the discount moves into the asking price itself, which is why below-ask share eases off its November peak while same-apartment prices hit their floor. The landlord listing in January has already priced for January.
Spring is the trap. March through May feels calmer than summer, but selection is still near its winter low while competition per listing is already close to its summer peak, and it has the worst negotiating odds of the year: only 17% of spring leases close below ask, and April's new listings are the least likely all year to take a price cut. Between the March market and the May market, the same apartment's price climbs about two points. Spring is when the discount quietly leaves the room while the crowds have not yet arrived to warn you.
Summer is what you pay for choice. 28% more new listings than the average month, the deepest selection, the fastest churn, and the year's top prices on the identical unit. If you need a specific kind of apartment, a specific school district, or a specific block, summer is when it will surface. You will pay the full premium for the privilege.
Share of leases signed below the original asking rent
By signing month · NYC, 2022–2024 averages
Compares each lease's final rent to the asking price when that listing first posted, so it captures both list-price cuts and negotiated discounts.
One practical corollary for fall and winter hunters: the leverage is concentrated in listings that have been sitting. A quarter of October and November listings are still on the market after 30 days, against a fifth in April, and those lingering units are where the cuts and the below-ask closes live. If a place you like has been up for three weeks in November, the data says the landlord has already started rehearsing the lower number. Our rent negotiation guide covers how to make that conversation happen.
Where winter shops best
We compared each neighborhood's winter asking medians (November through February) against the average of its two surrounding summers, size class by size class, so rent growth cancels out. Of the 83 neighborhoods with enough listings to measure, 63 get cheaper in winter. Twenty don't. The spread between them says a lot about who owns the buildings.
| Biggest winter discounts | Winter vs summer ask |
|---|---|
| DUMBO Brooklyn | -10.3% |
| Battery Park City Manhattan | -10.1% |
| Stuyvesant Town/PCV Manhattan | -8.2% |
| Boerum Hill Brooklyn | -7.0% |
| Briarwood Queens | -6.9% |
| Carroll Gardens Brooklyn | -6.5% |
| Lower East Side Manhattan | -6.2% |
| East Harlem Manhattan | -5.9% |
| Prospect Lefferts Gardens Brooklyn | -5.8% |
| Washington Heights Manhattan | -5.5% |
The top of the table is not a random walk through the five boroughs. DUMBO, Battery Park City, and Stuyvesant Town are districts dominated by large institutional landlords running occupancy targets, and a corporate owner with 400 units and a vacancy dashboard cuts winter prices the way an airline cuts Tuesday fares. The bottom of the table is the opposite ownership structure:
| Winter premium (no winter discount) | Winter vs summer ask |
|---|---|
| Flushing Queens | +4.9% |
| Greenwich Village Manhattan | +3.6% |
| Woodside Queens | +3.4% |
| Upper East Side Manhattan | +2.7% |
| Gowanus Brooklyn | +2.5% |
Greenwich Village and the Upper East Side run on scarce brownstone and walk-up stock held by small landlords who would rather leave a unit empty a few extra weeks than reset its price, and Flushing and Woodside are tight immigrant-family markets where demand barely blinks in January. By borough, the median neighborhood's winter discount is 2.9% in Manhattan, 2.6% in Brooklyn, and 1.5% in Queens, with the Bronx flat. The seasonal game is real everywhere, but it is a Manhattan and brownstone-Brooklyn game above all, and it is strongest exactly where big landlords answer to spreadsheets.
The bigger the apartment, the bigger the swing
Seasonality is not evenly distributed across apartment sizes, because the summer peak is substantially a family phenomenon: leases timed to school calendars concentrate demand for big units into June through August. One-bedrooms, rented by people who move whenever life makes them, barely have a season. Three-bedrooms have a pronounced one.
| Size | Summer vs winter, same apartment |
|---|---|
| 1 bedroom | 2.8% |
| Studio | 3.7% |
| 2 bedroom | 4.1% |
| 3 bedroom | 5.4% |
Same-apartment comparison, June–August vs December–February season averages, leases signed 2022 or later. Dollar column applies the gap to the June 2026 citywide median ask for each size.
For a group of three roommates splitting a three-bedroom, the winter-vs-summer gap is worth about $240 a month on the citywide median, and considerably more in the prime neighborhoods where the discounts above stack on top of it. If you hunt with roommates, the calendar matters roughly twice as much to you as it does to a solo one-bedroom renter.
December, not January
The folk calendar says winter bargains run until spring. The data disagrees. January's new-listing flow jumps 22% off the December floor, the share of leases closing below ask falls from 31% in November to 21% in January and keeps falling, and lease-signing activity per available apartment climbs from its December floor back to within a few points of the annual average. January's sticker prices are still near the bottom, so it remains a fine month to sign; what fades fast after December is the negotiating leverage. The real window is mid-October through mid-January. By Presidents' Day you are negotiating against the spring.
Which resolves the sublet question this report opened with. Switching your lease cycle from August to December is worth close to 4% of rent on the identical apartment, about $1,800 a year at the citywide median one-bedroom and more like $240 a month for a three-bedroom, before the neighborhood discounts above stack on top. Because a 12-month lease ends where it starts, the discount recurs: every renewal negotiation and every future move happens in the soft market instead of the peak. Against that, price the friction honestly. A few months of subletting, a move, and the risk that your sublet overlaps a rent obligation can eat a year of the discount, which is why the cleaner version of the strategy is simpler: if a move is coming anyway, aim it at the window. Sign in the late fall to negotiate against tired listings, or in deep winter to take the pre-cut sticker. Only 24% of NYC leases start November through February, so the renters who do time it are competing with almost nobody.
And if you must move in summer, when most leases force the issue, the consolations are real: maximum selection, fastest decisions, and the knowledge that the premium you are paying is the same one 53% of the city pays. Start earlier than feels necessary; our guide to the 30-day rule explains why the NYC market punishes both early and late starts.
Methodology
We analyzed dated listing-history events (listed, price change, rented, delisted) for 820,329 NYC apartments, 5.4 million events spanning 2012 through August 2026, reconstructed from public listing pages. Seasonal indices use 2022–2024, the cleanest recent years: 2020–2021 are excluded because pandemic swings overwhelm seasonal patterns, and 2025–2026 are excluded from the seasonal shapes because our collection expanded in April 2025 and the FARE Act changed listing flow that June, though 2026 is used for current price levels. The same-apartment price effect comes from a fixed-effect regression on 68,531 pairs of consecutive leases of the same unit, both signed January 2022 or later, controlling for citywide rent growth (estimated at 4.0% a year in this period); running the same model on 2015–2019 pairs gives the 3.2-point pre-pandemic spread. Time-on-market and price-cut figures cover 393,764 listing episodes from 2022–2024 and count every off-market outcome, not just confirmed rentals. Active-inventory figures count listings on the market as of the 15th of each month, cross-checked against point-in-time database queries. "Below ask" compares final rent to the episode's first asking price. Neighborhood comparisons hold size class fixed and compare each winter against the average of its two adjacent summers, requiring at least 20 listings per cell and three qualifying cells per neighborhood. All rents are advertised asking prices; concession deals such as free months are invisible to this data and cluster in winter, so if anything the true winter discount is larger than reported. Confirmed-rental dates are reported by listing agents, which skews absolute days-on-market fast, but does not affect month-to-month comparisons. Published August 24, 2026.
Primary data and sources
All findings are RentReboot's direct observations of public listing pages under the collection rules above; see the research methodology. Related reports from this data: what a roommate is worth in NYC and where NYC apartments actually get listed.